Animation Treatment Planned Release Date: April 2013
Sports Platform 13
Client - 13 Strides
David Lloyd - L1061243
The group has been asked to create a 30 second animation to promote the
company known as ‘13 Strides’ and their Content Management System app ‘Sports
Platform Thir13en’.
The Concept
The idea is to use the logo as the main feature of the animation.
What will happen in the beginning is that music starts and the video fades into
the logo (Music choice pending). The camera will then zoom into multiple individual
pixel/squares of the ‘8’scoreboard type logo. For the first square it show football
footage where a ball will go into the back of a net and an effect will come off
the impact with text that says about how great the CMS User Interface is and
how easy it is to use. The camera will zoom out of the box and zoom into
another. This time showing athletes running with text following there leg
movement saying that the CMS can analyse tweets and be used for any sport. The
camera will repeat another zoom out and zoom in. The next sport will then be
either swimming or rowing. As the characters go past in pool the camera will
zoom out showing the footage on a laptop. The laptop will then switch into a
tablet and finally a phone. With the text saying something along the lines of
‘the app works across different types of devices. The phone then turns into the
company logo with a tag line appearing ‘Understanding the sporting audience’.
The music and the logo then fade to black.
Some main
points to be explained
Football, Athletes and many different
sporting types can use this
Explains it’s a CMS & how firms will
benefit [Great U.I]
How it can analyse i.e Tweets
App on mobiles tablets Desktop/Laptop
Fantasy Sport League
Style & Method
This project will
be done in using 3D and 2D
The music will
more than likely be pre existing music instead of the group making it
The dynamic text
that will appear in the animation will be done in after effects
Final compositing:
Adobe After Effects or maybe Nuke
3D Package –
Autodesk Maya will be the primary software choice for the modeling and rigging
etc. as the whole group has experience using it
File Format. .Mov
– H.264 /1280 x 720 /
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